What is a robo-advisor?

A robo-advisor is a digital platform that provides automated, algorithm-driven financial planning services with little to no human supervision. These online platforms use complex algorithms to create and manage investment portfolios for users based on their financial goals, risk tolerance, and time horizon.

Key Points:

• Robo-advisors offer low-cost investment solutions compared to traditional financial advisors.
• Users answer a series of questions to determine their risk tolerance and investment goals before the algorithm creates a personalized portfolio.
• Robo-advisors provide automated portfolio rebalancing and tax-loss harvesting to optimize returns.
• These platforms are ideal for beginner investors or those who prefer a hands-off approach to managing their investments.

Overall, robo-advisors have democratized investing by making professional financial advice more accessible and affordable to a wider range of individuals.