Prepare yourself for the next chapter in real estate by attending Inman Connect New York. Whether you need to refine your business model, master new technologies, or discover strategies to capitalize on market surges, this event will equip you with the tools to take bold steps forward. Join thousands of real estate leaders on Jan. 22-24, 2025, and be part of the future.
The real estate market is constantly changing, requiring us to adapt our lead generation and transaction strategies. Here are 11 strategies primed for success in the upcoming year:
1. Become a builder’s best friend
Builders constructing spec homes offer a unique client base that can provide multiple listing opportunities annually. To earn their business, offer unique value by addressing their pain points, such as finding lots to build on. Identify areas where builders are actively constructing spec homes and reach out to them with a personalized approach.
Builder scenario 1
Start the conversation by expressing your interest in helping them find suitable lots and offering to be their listing agent once a lot is secured.
Research and contact owners of lots meeting the builder’s criteria to expand your opportunities.
Builder scenario 2
Offer to assist in finding lots for spec homes and propose to be their listing agent upon finding a suitable lot.
If the builder doesn’t have a listing agent, seize the opportunity to provide value and potentially secure a listing opportunity.
2. Become the go-to agent for off-market opportunities
Stand out in the market by sharing off-market opportunities with your clients. Network with other agents to discover off-market homes and share them with potential buyers to increase your transaction opportunities.
3. Use Instagram green screen videos for coming soon listings
Utilize Instagram green screen videos to create buzz for your coming soon listings and attract new buyers. Showcase the location of your listing with a map in the background to capture attention and generate interest.
The script for the video could be something like this:
“We have an exciting new listing coming soon in this area (point and circle on the map behind you). I can’t reveal all the details just yet, but if you or someone you know might be interested in a four-bedroom, three-bath home in this area, please share this post with them or send me a direct message to receive the details as soon as they are available. Stay tuned for more updates!”
This script will engage the audience and create anticipation for the upcoming listing. Why not take action on one or more of these strategies now and watch your business flourish?
Jimmy Burgess, a real estate agent and national team builder at Real Brokerage in northwest Florida, specializes in the 30A, Destin, and Panama City Beach markets. Follow him on Instagram and LinkedIn for more insights.