PLAY, a renowned platform blending Web3 technologies into the gaming industry, has initiated a new partnership with Telefónica Innovación Digital. The collaboration aims to facilitate player migration onchain through the launch of PLAY GamePass NFTs. This exciting announcement was made in an exclusive press release.
PLAY Teams Up with Telefónica Innovación Digital to Drive Onchain Player Engagement
PLAY has revealed that the partnership is geared towards making Web3 technologies more accessible to users of Telefónica Innovación Digital. As a platform within the Telefónica Group dedicated to driving innovation and tech development, Telefónica Innovación Digital will now enable players to migrate onchain using PLAY GamePass non-fungible tokens. These NFTs can be purchased on the Telefónica marketplace, known as “TU Gallery.”
Telefónica is committed to expanding its marketplace by offering cutting-edge gaming content to consumers and providing them with an easy way to migrate onchain. This partnership will not only attract a dedicated group of PLAY enthusiasts but also enhance the overall gaming experience for users.
Empowering Mobile Gamers with Web3 Gaming Experience for Increased Adoption
For PLAY, this collaboration underscores its commitment to helping Web2 gamers seamlessly transition onchain. By partnering with telcos and creating immersive experiences for players, PLAY is focused on bringing more users into the world of blockchain gaming. This partnership follows PLAY’s recent collaboration with TapNation to expand access to Web3 gaming for mobile gamers. TapNation’s latest game, Rock Crawling: Racing Games 3D, launched on Android and iOS, showcasing the power of PLAY’s technology.
Christina Macedo, CEO of PLAY, expressed excitement about the partnership with Telefónica Innovación Digital, noting that it aligns with the company’s goal of making onchain gaming accessible worldwide. Macedo highlighted Telefónica Innovación Digital’s reach to a broad Web2 audience, which can significantly boost the adoption of blockchain gaming.
Exclusive Benefits for NFT Holders, Unveiling Unique Access and Opportunities
According to PLAY, the partnership offers a host of exclusive benefits for NFT holders. These include becoming an OG PLAYer with special recognition in PLAY’s Telegram and Discord groups, access to exclusive community events and channels, entry to the private GamePass Lounge on Discord for early game release notifications and beta tests, and a personalized video shoutout from Violet, PLAY’s AI mascot, to be shared on social media.