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Great years are the result of strategic planning and relentless execution. This article provides a framework for turning your dream year into a reality.
Take Action and Stop Making Excuses
Success in real estate begins with personal responsibility. Are you putting in the effort needed for your business, or are you blaming external factors for your challenges? It’s time to take initiative and have value-driven conversations with prospects.
If you want to see change in your business, you must be willing to change. Identify and act on three challenging activities that will benefit your business the most. These could include cold calling, follow-ups, shooting videos, social media consistency, or attending networking events.
Developing a daily plan of action is crucial for success. The 5-4-3-2-1 success plan involves executing five real estate conversations, four conversations with your sphere of influence, three handwritten notes, two coffee/lunch appointments, and one unsolicited video CMA daily.
Expand Your Reach
Growing your business requires a growing database. Focus on generating new leads consistently and nurturing existing leads. Whether through paid sources or organic strategies like geographical farming, open houses, or online content creation, expanding your reach is essential for exceeding previous levels of success.
Shrink Your Circles
To maximize results, focus on a few impactful areas and people. Dedicate your time to prospects most likely to buy or sell, manage your business spending wisely, and spend time with valuable referral partners. By shrinking your circles and focusing your attention, you can exponentially improve your business and life.
I implemented this strategy using a whiteboard in my office, but many agents I collaborate with now use a spreadsheet. The key is to review this list daily and concentrate on maintaining constant communication with this group.
The next area to reduce is your financial expenditure. It’s not just about cutting down on unnecessary spending; it’s about directing your funds towards areas that provide the most value for your money.
To begin with, let’s eliminate wasteful spending. Many of us have recurring services that we are paying for without realizing it. Rocket Money offers a tool that discloses all your ongoing subscriptions and allows you to cancel the ones you no longer use through a simple click on their dashboard.
Most agents spend money on aspects of their business that do not yield results. It could be a lead service, an unused tool, or an ineffective social media company. By analyzing where your leads and business are coming from, you may identify specific areas that are most beneficial. By cutting out ineffective strategies and reallocating funds to successful ones, you can achieve growth.
The final area to downsize is the people you associate with. Prioritize spending time with leaders rather than those who constantly require your attention. Surround yourself with fewer individuals who drain you and more who inspire you. Quality time spent with a select few who motivate you to improve is more valuable than quantity with the masses.
By focusing on fewer impactful tasks and surrounding yourself with the right people, you will witness a significant transformation in your business and personal life.
**Embark on a season of intense action**
Just like rocket ships have booster engines for takeoff, creating momentum in your business requires a burst of energy to get started. Once you reach a certain speed and altitude, you can shed the boosters because they are no longer necessary. Similarly, to elevate your business to a new level, you need a period of intense action.
To achieve the level of success you desire, commit to a season of intense action. You won’t have to maintain this level forever, but to propel your business forward, you must put in extra effort.
Depending on your goals, this season of action could last a month or three. Whatever the duration, give it your all during that time. Make more calls, host more events, and provide more value than ever before.
It’s the end of January – are you on track to have your best year yet? If not, get in the game. There’s business waiting to be done, and someone is going to have their best year ever. Why not give it a try?
Jimmy Burgess, a real estate agent and national team builder with Real Brokerage in northwest Florida, specializes in the 30A, Destin, and Panama City Beach markets. You can connect with him on Instagram and LinkedIn.