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Home»Crypto»‘Altseason for TradFi’ Underway As Investors Look To Rotate Profits Into Riskier Bets: Bitwise CIO Matt Hougan
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‘Altseason for TradFi’ Underway As Investors Look To Rotate Profits Into Riskier Bets: Bitwise CIO Matt Hougan

July 29, 2025No Comments2 Mins Read
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According to Matt Hougan, the chief investment officer of Bitwise, traditional finance (TradFi) companies are now looking for higher returns in the cryptocurrency sector. After experiencing significant gains in Bitcoin exchange-traded funds (ETFs), these firms are exploring new opportunities within the industry.

In an interview on The Wolf of All Streets, Hougan mentions that instead of shifting their investments to traditional assets like Kellogg’s stock, they are diversifying into Circle, Ethereum, and various crypto treasury companies. This shift towards alternative investments in crypto is being referred to as “altseason in TradFi.”

Hougan believes that the trend of investing in crypto treasury companies is still in its early stages and is expected to gain momentum in the coming months. Despite concerns about a potential bubble in the market, he remains optimistic about the continued growth of this trend.

“The influx of interest in crypto assets is remarkable. If the overall sentiment towards cryptocurrencies remains positive, there is no reason to believe that the trend of investing in treasury companies will slow down. It’s a cycle that reinforces itself until it reaches a saturation point, which we have not reached yet,” says Hougan.

 

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