“Baird & Warner’s longstanding reputation and influence in the suburban market has always been highly respected. With our recent expansion of our agent base in the city, we have seen a significant increase in expertise, innovation, and best practices. This positions us better than ever to further grow our presence and impact in the Chicago market,” stated David Bailey, the senior vice president and general sales manager at Baird & Warner.
“This marks a pivotal moment for our agents. It’s about collaboration, unity across our Chicago offices, and embracing new technologies, marketing strategies, and a revitalized sense of purpose.”
In their pursuit to become the top real estate firm in the metro area, Bailey mentioned Baird & Warner’s commitment to setting themselves apart from their largest competitor in Chicagoland, @properties Christie’s International Real Estate, which is owned by Compass. This differentiation is emphasized through their support of the National Association of Realtors’ (NAR) Clear Cooperation Policy.
“We firmly believe that increased exposure for a listing leads to more interest, more offers, and ultimately a better selling price,” Bailey explained. “As agents, our foremost duty is to our clients. Sellers should have their properties showcased to the fullest extent, and buyers should have access to all available options in the market. At a time when our main competitor, Compass, is focused on aggressive acquisitions for financial gains rather than client and agent welfare, we stand out as a client-centric alternative.”
To foster enhanced collaboration and transparency among their Chicagoland offices, Baird & Warner is rolling out a range of international communication tools, marketing campaigns, and technological advancements. The City Collective initiative will also serve as a platform for agents and brokers to stay informed on local regulations, neighborhood trends, and opportunities for collaboration. Citywide meetings and an awards program for local agents will also be part of The City Collective.
“With these positive changes on the horizon, I am incredibly optimistic about the future for our agents,” Bailey expressed. “Baird & Warner stands as the independent choice over corporate-run brokerages, placing our clients at the forefront. This is what makes The City Collective so compelling: it embodies our team, local knowledge, technology, company ethos, and dedication to market transparency and ethical practices for consumers and agents alike.”