X CEO Linda Yaccarino delivered a groundbreaking speech at the Possible conference in Miami, shedding light on how Generation Z is revolutionizing news consumption. Surprisingly, Gen Z now accounts for around one-third of X’s daily user base, a statistic that may unsettle traditional corporate media and its declining censorship practices.
Yaccarino emphasized the significant growth driven by Gen Z, making up 31% of X’s audience. This generation values authenticity and gravitates towards humor, real-time information, memes, and trends. With a projected $36 trillion in spending power by 2030, Gen Z’s influence is undeniable, fueling X’s excitement for the future.
The shift towards authenticity over scripted messaging is evident in the rise of long-form podcasts like Joe Rogan’s, which resonated with younger audiences seeking unfiltered conversations. This departure from traditional media’s scripted narratives reflects a desire for genuine, real-time content.
In contrast to mainstream media’s misinformation and censorship, X has provided transparency to America’s future leaders. The shift in the Overton Window and the loss of control by the Davos elite signal a changing landscape where authenticity and real-time information hold greater value.
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