The trend of online-first shopping strategies, which gained popularity during the COVID-19 pandemic, continues to attract more shoppers. One such trend is the “buy online, pick up in store” (BOPIS) method, also known as “click and collect” in the retail industry. This approach allows customers to make purchases online and then collect their items later at a physical store.
The benefits of this strategy are evident: it allows for peaceful research, avoids crowds and aggressive sales tactics, and saves on shipping costs if a store is nearby.
For credit card rewards enthusiasts, there is an additional advantage: more bonus rewards. Whether through the credit card’s online shopping portal or third-party cash-back portals, BOPIS offers more opportunities to earn rewards and explore offers before completing a transaction.
Dan Hanks, Senior Vice President of Global Product Management at i2c Inc., highlights how BOPIS gives shoppers the chance to review their purchases carefully and apply available rewards or cash back offers before finalizing the transaction.
Discover more about how BOPIS can enhance your shopping experience.
Step 1: Obtain a rewards credit card
There are numerous rewards credit cards available, and with good credit, you can qualify for some of the best options. Rewards come in various forms, such as cash back, points, or travel miles, so aim for a card that offers at least a 1.5x rewards rate on your purchases.
Many credit cards provide specific rewards for online purchases. Cards from major issuers like Bank of America® and American Express feature online purchases as a bonus category, allowing you to earn elevated rewards when making online transactions, including BOPIS purchases.
For example, by buying your pet’s supplies online at PetSmart.com and picking them up in-store, you not only save on shipping but also earn rewards through your credit card that you wouldn’t get by shopping directly in the store.
Step 2: Identify a preferred ‘stacking’ site
By utilizing stacking savings through a shopping site or portal, you can maximize rewards and discounts in addition to those offered by your credit card.
Check if your credit card has its own shopping portal accessible through your account or app. These portals feature deals from various retailers, and by making purchases through them, you can earn additional rewards on top of your credit card rewards.
Additionally, third-party cash-back apps and websites like Rakuten and TopCashback offer similar deals and discounts at thousands of retailers, allowing you to maximize savings.
Step 3: Adjust as needed
The BOPIS trend is expected to continue growing, with the U.S. market projected to reach $509.4 billion by 2033. However, operational challenges may arise for retailers due to changes in consumer shopping habits, requiring precise inventory tracking and addressing security concerns.
If you encounter issues like long lines or out-of-stock items when using BOPIS, consider exploring other retailers. Despite challenges, ongoing innovation in online shopping strategies is expected to enhance convenience for both consumers and retailers in the future.
As Dan Hanks notes, advancements in the market may lead to greater personalization, improved integration with loyalty programs, and a stronger connection between shopping and payment methods.