Leaders in the industry emphasized the ongoing disruption caused by artificial intelligence in real estate and the importance of learning how to leverage it.
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Artificial intelligence has been disrupting real estate for some time now, with one CEO believing its impact will surpass previous disruptions.
Malte Kramer, CEO of Luxury Presence, stated, “I absolutely think it’s here to stay. AI is fundamentally different because it impacts every part of the value chain. Everything is becoming more efficient. This innovation cycle will be faster than previous ones.”
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Kramer highlighted the significant role AI plays in task management and content creation, saving time and effort for real estate professionals. He suggested that individuals within organizations who understand AI should keep leaders informed about its advancements.
During Inman Luxury Connect, Kramer and Kevin Van Eck, president of affiliate strategy at Christie’s International Real Estate, discussed the lasting impact of AI on the industry. Van Eck noted that while AI may face resistance from agents initially, it will ultimately lead to their success.
Van Eck encouraged industry leaders to embrace AI, stating that those who master its usage will have a competitive edge. He emphasized that AI will continue to improve and that learning to utilize it effectively will be crucial for future success.
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