Real Estate Brokerage Reaches 30,000 Agents Milestone
Reaching 30,000 agents is a significant achievement for Real, but the company sees it as just the beginning of their journey to create a cutting-edge platform for the next generation of real estate professionals and their clients.
In a recent development, Real was recognized as the top performer in the 2025 RealTrends Verified rankings, climbing from the 10th position to 5th in sales volume and securing the 6th spot in transaction sides. This marks a remarkable progression for Real, which made its first appearance on the RealTrends rankings three years ago.
The growth of Real can be attributed to its innovative software platform, reZEN, along with investments in artificial intelligence and workflow automation. These tools have empowered agents to streamline their administrative tasks and focus more on client service.
In 2024, Real introduced Real Wallet, a financial platform offering eligible U.S. agents business checking accounts through Thread Bank. This service includes a Real-branded debit card, expedited access to commissions, and real-time financial insights. To date, over 3,600 U.S. agents have adopted the platform, with deposits totaling approximately $16 million.
Real’s CEO, Poleg, emphasized that the company has created a platform tailored not only to meet the needs of today’s agents but also to anticipate future industry trends. Innovation, support, and community are at the core of Real’s offerings, and surpassing the milestone of 30,000 agents is just the beginning of their vision for the future.