During Compass’s first-quarter earnings call in 2025, Reffkin reiterated the company’s stance against CCP, emphasizing the importance of giving sellers a choice in how their property is marketed. He highlighted the lack of downside in allowing homeowners to receive offers before deciding to list on public sites, such as the MLS.
CCP, a rule established by the National Association of Realtors, poses a challenge to Compass’s goal of accumulating exclusive listings by requiring agents to choose between Compass’s platform and the MLS. The recent adoption of CCP by Zillow further complicates this decision.
Despite the controversy surrounding CCP, Compass has experienced significant growth, with an increase in market share and agent count. Acquisitions of Christie’s International Real Estate and @properties have contributed to this expansion, with revenue reaching $1.4 billion in Q1 2025.
While economic challenges, such as tariffs, have impacted the housing market, Reffkin remains optimistic about the industry’s performance. Compass’s innovative three-phase marketing plan, which includes “Private Exclusives” and “Coming Soon” listings, has been well-received, leading to an increase in private listings.