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The most recent episode of the What Bitcoin Did podcast, hosted by Danny Knowles, delves into the question surrounding the sustainability of the “Bitcoin treasury” companies in the face of a potential market downturn. Dylan LeClair, a key figure in the Bitcoin strategy at MetaPlanet, argues that success in this area is more about balance-sheet engineering, scale, and resilience to volatility rather than mere ideology. According to LeClair, corporate exposure to Bitcoin has shifted from being a novelty to a serious consideration in boardroom discussions. However, the road ahead is challenging, especially for companies trading at premiums to their net asset value (NAV).
Challenges Facing Bitcoin Treasury Companies During Market Downturns
LeClair’s analysis begins by examining the market structure. While Bitcoin serves as homogeneous collateral, public equities vary in liquidity, index inclusion, and balance sheet size, creating a “winner-take-most dynamic.” Even companies with similar premium valuations can face different outcomes based on their overall size. As premiums shrink due to increased Bitcoin holdings or rising prices, sustaining a high multiple requires continuous capital inflows.
LeClair dismisses the common belief of a severe 70% market drawdown necessitating a three-year recovery, highlighting the market’s tendency to reprice and consolidate for extended periods instead. However, he warns that companies with weak balance sheets would suffer during a risk-off phase. He emphasizes the importance of managing risk by ensuring a healthy balance between assets and liabilities, with a particular focus on avoiding leverage and securing debt against Bitcoin holdings.
MetaPlanet’s risk management strategy focuses on maintaining flexibility and preserving a healthy BTC rating to weather market downturns. LeClair highlights the significance of perpetual preferred equity, such as MetaPlanet’s preferred stock “Stretch,” which offers dividends without maturity dates, providing stability in turbulent times. He commends Michael Saylor’s company, Strategy, for pioneering a capital structure that includes various preferred equity options designed to withstand market fluctuations.
Stretch, in particular, stands out for its ability to adjust dividends and issue new shares to maintain stability around the $100 mark. This innovative financial instrument ensures investor confidence without imposing maturity deadlines on the issuer, showcasing a strategic approach to financial engineering in the crypto space.
LeClair predicts a wave of consolidation in the industry during market downturns, with preferred equity playing a dual offensive-defensive role. While adding liquidity for Bitcoin purchases and countering short sellers, preferred equity also acts as a defense mechanism for maintaining net asset value (NAV) and reducing reliance on convertible securities. He foresees a scenario where companies clear off debt, buy discounted Bitcoin, and focus on their core Bitcoin holdings during challenging market conditions.
Competing with Industry Leaders
LeClair acknowledges the positive impact of large private Bitcoin holders going public but asserts that Strategy’s significant lead in Bitcoin holdings makes it difficult for competitors to catch up. He suggests that only a mega-cap company with a decisive shift towards Bitcoin could pose a serious challenge, a scenario he deems unlikely given other corporate priorities.
While acknowledging the inevitable fluctuations in premiums and funding opportunities, LeClair warns against companies adopting Bitcoin without a well-defined strategy, as market downturns could expose weaknesses in their approach. He stresses the importance of disciplined management, unencumbered collateral, and long-term liabilities to survive and thrive in the evolving landscape of corporate Bitcoin adoption.
LeClair concludes by highlighting the ongoing evolution of corporate Bitcoin adoption, noting that the sector is still in its early stages due to a lack of widespread interest. As companies explore innovative financial instruments tied to Bitcoin collateral, the potential for broader market acceptance and capital infusion could pave the way for sustained growth and resilience in the face of market challenges.
At the time of writing, BTC is trading at $118,100.

Featured image created with DALL.E, chart from TradingView.com