When you think about some of the biggest sales of the year, Cyber Monday probably makes the cut. Whether you’re getting ready to snag major deals on items you’ve been eyeing all year, or want to get holiday gifts for less, here’s what you need to know about the upcoming sales.
When is Cyber Monday?
Cyber Monday is a major retail event that takes place on the Monday after Thanksgiving. In 2024, Cyber Monday is Dec. 2. The online shopping event can be traced to 2005 when the National Retail Federation gave the day an official name.
What is Cyber Monday?
In some ways, it’s a byproduct of Black Friday, which was once primarily a brick-and-mortar shopping event.
“Black Friday started out as one day. And then with the rise of the internet and online shopping, they’ve kind of realized, ‘Oh, we can capitalize on this. We can have an in-store day, and we can have an online day,’” says Samantha Gordon, a deals editor at Consumer Reports.
Cyber Monday trends over the years
Cyber Monday has grown in popularity over the years, so much so that it surpassed Black Friday sales in 2023.
Online shoppers spent $12.4 billion on Cyber Monday in 2023, compared with $9.8 billion on Black Friday, according to Adobe Analytics data.
This may be unsurprising because why stand in line at a store when you can shop from the comfort of your desk, or, better yet, your couch?
Over the years, Cyber Monday, which was once reserved for online retailers, has become an event brick-and-mortar retailers participate in, says Gordon, who has been tracking the event for about eight years.
“It’s becoming less of a digital-only kind of day where more in-store sales are starting to match what we’re seeing online,” Gordon says. “It’s becoming more like Black Friday in that way, where retailers are kind of looking for people to come into stores as well.”
Gordon says that you may still get a better price online, but you can capture some deals in physical stores, too.
Another trend that’s emerged over the years is Cyber Monday sales kicking off earlier. For instance, Walmart announced its Cyber Monday sale will start Sunday, Dec. 1. With that in mind, an earlier start doesn’t necessarily mean a better deal, especially if you decide to shop during the weekend after Black Friday.
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