Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you? A “good enough” logo will look nice on your business card. An exceptional logo can help you tell your story persuasively enough to build an iconic brand.
To help inspire you to design (or refine) your logo, we curated this list of 11 real estate logos that helped build iconic brands. They run the gamut from solo agents to tiny but mighty boutique brokerages to multi-billion dollar franchises. For each logo, we provide actionable takeaways you can use to create your own standout branding. We wrap up with six critical rules all exceptional logos follow and tips to make the design process easier.
11 remarkable real estate logos that helped build iconic real estate brands
1. The Volpe Team
Timeless, cool and confident, The Volpe Team’s logo is an ideal reflection of their tony Brooklyn farm area. Most of the homes they sell are snapped up by investment bankers these days, but this “cool kid” logo helps them sell the fast-fading dream of bohemian Brooklyn.
Why it sells
Their logo is just the right amount of trendy to help sell the dream of living in brownstone Brooklyn. It’s simple enough to work as a tiny icon on social media or printed on a 50-foot-wide billboard. It’s also versatile; the minimal black-and-white color scheme means it can work on any background.
2. Village Properties
Village Properties’ logo exudes the casual elegance of the highly sought-after Spanish Revival mansions they sell. Like the Volpe Team, they went with a dead simple logo. Two fonts, two words, and enough graphic gravitas to help them stand out in a hyper-competitive market.
Why it sells
Simplicity sells. This logo evokes one of their city’s most prized home styles with just a typeface (Think 1920s Hollywood). There are untold thousands of high-quality typefaces to choose from. They managed to find THE font that helps show off their local roots and sell their brand. It even holds its own next to the Forbes Global Properties logo. Swipe left on the logo above to see them side-by-side.