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Home»Real Estate»Why I built my business on relationships
Real Estate

Why I built my business on relationships

February 27, 2026No Comments3 Mins Read
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Building an entire company based on the power of relationships is no easy feat. According to Google, a relationship is all about connections and being connected. While the world is currently fixated on AI and its potential to revolutionize processes and boost growth, it’s important to remember that relationships are still the cornerstone of growth and sales revenue. AI can help with strategy and execution, but closing the deal ultimately falls on you.

My innate ability to connect has allowed me to solve problems in various areas such as marketing, social media, video, and recruiting. In this industry, it’s not just about selling services, it’s about selling trust, confidence, and connection. Leveraging relationships is key to personal and organizational growth.

“Show me your friends, and I’ll show you who you are.”

The people you surround yourself with, both personally and professionally, can elevate you to new heights. Your associations matter in business, as your name, reputation, and character precede you. Trust is essential in sales, and the key to gaining trust is consistency and giving first.

Showing up goes beyond attendance; it’s about how you present yourself, speak, and treat others. Your energy and actions speak volumes about you. Being reliable and consistent is crucial in building and maintaining relationships.

Not all money is good money, and not all relationships are worth your time and energy. Weed out toxic relationships that drain you and focus on those that add value.

Not all money is good money – Not everyone will do business with you, and that’s okay. For me, it’s quality over quantity, and not all money is good money. Some relationships will cost you more than they’re worth. They’ll drain your energy, your confidence, your time, and your peace. Weed those out and cut them off quickly. You do not have time to coddle relationships that aren’t adding value to you.

Are you a fountain or a drain? Adding value to the industry and being approachable can take you further than being exclusive. Relationships are the driving force in business, and being warm and open can lead to greater opportunities.

Don’t be a “mean girl” in business – This one is simple, be approachable. Be willing to invite new people into your circle. Don’t be the person giving off “you can’t sit with us” energy. That’s a major turn-off, and it’s also a sign of insecurity. Give people the opportunity to build a relationship with you and your tribe. You don’t want to be so far removed that you’re unapproachable. In this industry, being warm will take you further than being “important.” Because in the end, AI can assist us. But relationships will always lead us.

Dalila Ramos is the founder of Taco Tuesday Talks + Career Matchmaker.
This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners. To contact the editor responsible for this piece: [email protected].

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