Soneium, a collaboration between Sony Block Solutions Labs and IRC APP (formerly YOAKE SPACE), the official app for IDOL RUNWAY COLLECTION supported by TGC (IRC), developed by YOAKE Entertainment, is changing the way fandom is recognized, rewarded, and valued in the market.
YOAKE Entertainment, winner of Soneium Spark, has strong partnerships with entertainment companies like TWIN PLANET, ASOBISYSTEM, W TOKYO, Y&N Brothers, and Sony Group. IRC, hosted by YOAKE Entertainment, supports Japan’s largest Idol and fashion festival, and the development of IRC APP, supported by Record ($REC).
IRC and TGC Collaboration Sets New Benchmarks for Digital Fandom and Cultural Innovation
IRC APP has amassed a large following through various avenues such as attendance, broadcast viewership, and media coverage. Media plays a crucial role in spreading content globally, and IRC APP is reshaping fandom for the digital age, encouraging transparency, longevity, and creativity in rewarding fans.
IRC 2026 is hosting its third annual cultural festival, in collaboration with TOKYO GIRLS COLLECTION (TGC), Japan’s largest fashion event. TGC has held over 40 events and reached more than 5 million people through in-person shows, regional tours, and livestreams.
Record-Breaking Attendee Growth Positions IRC as Japan’s Leading Idol Event
TGC provides IRC with a strong cultural and production foundation for showcasing Japanese fashion and youth culture. In 2025, IRC achieved a milestone by attracting 11,800 attendees to the National Yoyogi Gymnasium First Gymnasium.
With 107 idols performing on a single stage, IRC stands out as one of Japan’s premier idol and fashion festivals. The third annual IRC event will take place on March 15th, 2026, at the Yoyogi National Gymnasium First Gymnasium, with hospitality by YOAKE Entertainment. IRC 2026 aims to foster collaboration in idols, fashion, and technology.
This year’s lineup includes popular groups like Nogizaka46, =LOVE, FRUITS ZIPPER, CUTIE STREET, and TAKANE NADESHIKO, showcasing the event’s cultural diversity and mainstream appeal. IRC is a significant event in Japan’s idol ecosystem.