Pinkfong’s iconic IP tokenized on Story Protocol

Pinkfong, the creator of the global hit ‘Baby Shark,’ is venturing into the world of Web3 by tokenizing its iconic IP on ip.world through Story Protocol.

Story Protocol (IP) has announced the tokenization of Pinkfong’s IP, the creative force behind the viral sensation “Baby Shark,” on ip.world. This platform is dedicated to IP-backed memecoins on Story Protocol.

With over 140 billion total views and more than 240 million subscribers, Pinkfong’s content portfolio is one of the most valuable IPs in children’s entertainment. “Baby Shark” holds the record as YouTube’s most-viewed video, with over 16 billion views.

This tokenization initiative transforms the Pinkfong IP into a tradable and programmable asset, empowering creators and fans to remix and expand the IP.

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Story Protocol leads the IP tokenization wave

This development reflects a larger trend in the entertainment industry, where blockchain technology is reshaping traditional content distribution and monetization models. Story Protocol is at the forefront of making IP investable.

Recently, Story Protocol supported Aria Protocol’s Aria PRIME platform in tokenizing $100 million worth of Korean music catalogs. This initiative enables investors to access fractionalized IP while providing rights holders with enhanced liquidity, automated royalties, and smart contract-enabled licensing.

Story Protocol is not limited to entertainment and music but is expanding tokenization across various industries, including AI models, game assets, memes, design creations, and patents. Key IPs on the platform include Magma, a professional design platform, and Mahojin, a decentralized AI platform.

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