Smartfi Home Loans, a San Diego-based company primarily operating as a wholesale lender in the reverse mortgage space, is expanding its services by launching a retail division. Industry veteran Paul Fiore has been appointed as the president of retail sales for this new division.
Fiore expressed his excitement about this new opportunity on social media, stating, “Joining a team of highly accomplished professionals to establish a retail platform from scratch is an incredible opportunity.” Previously working at Finance of America after the acquisition of American Advisors Group, Fiore sees the potential in building a new retail division in the industry.
Making the Move
Following his departure from Finance of America, Fiore felt a sense of possibility and began exploring opportunities in the market. His decision to join Smartfi was driven by a shared vision for the future and a strong connection with the team.
Fiore officially started as the president of retail sales on July 29, with a focus on building the retail division from the ground up. He emphasized the importance of aligning the wholesale and retail channels for the company’s success.
The Ground Floor
Excited about the opportunity to be part of a new division, Fiore likened the experience to his early days at American Advisors Group. He emphasized the need to evaluate technology and workflow before hiring personnel like loan officers.
Fiore will be working alongside former colleague Kim Smith, who joined Smartfi as the senior vice president of wholesale lending. He believes that expanding the market with innovative messaging is crucial for the industry’s success.
As Fiore embarks on this new journey, he remains a strong advocate for the reverse mortgage product and his industry colleagues, emphasizing the importance of collaboration and growth in the market.
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