Exciting Partnership Between IRC and Sony’s Soneium Blockchain Platform
Get ready for a groundbreaking collaboration between Idol Runway Collection (IRC) and Sony’s Soneium blockchain platform! IRC, the largest idol and fashion festival in Japan, is teaming up with Soneium to revolutionize fan engagement through blockchain technology.
- IRC Scores and Membership Tiers: Fans will now earn “IRC Scores” for their engagement, which will be converted into membership tiers offering real-world benefits.
- Web3 Adoption in Asia: Sony’s Soneium is leading the way in Web3 adoption in Asia, with IRC being the latest addition to its AI-powered IPFi infrastructure.
With over 11,800 attendees and 107 idol groups at its 2025 event, IRC is leveraging the power of blockchain to enhance fan experiences. The IRC mobile app uses AI to evaluate fan activity on social media platforms, rewarding positive engagement with IRC Scores.
Through the partnership with Soneium, IRC aims to expand its measurable fandom model to include fashion, anime, and more. Fans can look forward to benefits like early ticket access, priority entry, and on-chain fan voting for the 2026 event.
“Powered by Soneium’s infrastructure, the IRC APP creates a seamless bridge between everyday fandom activity and real-world impact at IRC.”
Soneium’s Layer-2 blockchain network, launched earlier this year with the backing of Vitalik Buterin, is set to transform the entertainment industry in Asia. Market experts predict a strong transformation in the Asian entertainment industry as more players embrace Web3 projects like Soneium.
Asian Entertainment Industry Sees Strong Transformation
Leading entertainment companies in Japan, South Korea, and China are embracing Web3 projects for innovative fan engagement models. Soneium’s scalable infrastructure supports high-volume applications, paving the way for a new era of fan experiences in the entertainment industry.