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Home»Personal Finance»What Is Revenge Saving (and Should You Be Doing It)?
Personal Finance

What Is Revenge Saving (and Should You Be Doing It)?

October 28, 2025No Comments3 Mins Read
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The investing information provided on this page is for educational purposes only. BW, Inc. does not offer advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular stocks, securities, or other investments.

Madison Hayes finds herself in a phase of “revenge saving,” where she is focused on aggressively saving after a period of overspending and neglecting her personal finances. Hayes, a realtor, realized the need to take control of her spending habits and has since been saving 48% of her income year-to-date. She treats saving as a competition with her past self, aiming to improve her financial well-being.

As a business owner, Hayes ensures financial stability by keeping four months of operating expenses in her bank account and automatically transferring excess funds to a high-yield savings account. This simple strategy has transformed her approach to saving and financial management.

Hayes is part of a growing trend known as “revenge saving,” where individuals prioritize saving aggressively to regain control of their financial situation. This trend has gained momentum post-pandemic, with many people shifting their focus from spending to saving amid economic uncertainty.

What is revenge saving?

Revenge saving involves saving aggressively after a period of overspending or financial uncertainty, aiming to outdo previous saving habits. It is a response to economic challenges and a desire to build financial security.

Many individuals engage in revenge saving to feel empowered and in control of their financial future, especially during times of economic instability. It serves as a way to counteract fears of job loss and economic downturns.

Why is revenge saving having a moment?

Revenge saving has gained popularity as a response to post-pandemic spending habits and economic uncertainties. People are prioritizing saving over splurging on experiences, driven by a need to secure their financial future.

The fear of layoffs and economic instability has led many individuals to stockpile cash through revenge saving, preparing for potential financial challenges ahead. This trend reflects a shift towards financial prudence and long-term planning.

But isn’t saving a good thing?

While saving is essential for financial security, it’s important to maintain a balanced approach. Saving excessively at the expense of other financial goals or quality of life can be unsustainable. It’s crucial to prioritize savings while also meeting essential financial obligations.

Creating savings goals, prioritizing debt repayment, and automating savings contributions are key strategies to ensure a balanced financial plan. It’s important to strike a balance between saving and living a fulfilling life without compromising long-term financial stability.

How to revenge save without regret

To engage in revenge saving effectively, it’s important to set specific savings goals, prioritize debt repayment, automate savings contributions, and regularly review and adjust your financial plan. By following these strategies, individuals can save aggressively without sacrificing their overall financial well-being.

For Madison Hayes, revenge saving is a personal journey towards financial empowerment. She is working towards paying off her mother’s mortgage as a meaningful gesture of gratitude and support, highlighting the impact of setting specific savings goals and prioritizing financial stability.

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