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Home»Crypto»Why has Bitcoin’s social engagement hit lowest in last 365 days – Details
Crypto

Why has Bitcoin’s social engagement hit lowest in last 365 days – Details

April 20, 2026No Comments2 Mins Read
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After spending two consecutive months below the $70,000 mark, Bitcoin made a comeback above $70,000 in April, with the current price at $75,130.61 after a slight drop of 0.13% in the last 24 hours.

Despite the price recovery, LunarCrush reported that engagement on Bitcoin-related social posts has reached its lowest point in the past year.

According to the data, engagement was at 52.62 billion at press time, reflecting a decrease of over 20% compared to the previous year.

Bitcoin's social engagement drops
Source: LunarCrush

On the other hand, CoinShares’s weekly report on ‘Digital Asset Fund Flows’ painted a different picture, attributing the inflow of $1.4 billion in crypto investment products to Bitcoin’s price surpassing $76,000.

Weekly digital assets flows
Source: CoinShares

The report highlighted significant inflows into Bitcoin and Ethereum, with outflows from XRP and Solana.

Flow analysis of different digital assets
Source: CoinShares

The decline in social engagement for Bitcoin can be attributed to its failure to reclaim the all-time high of $126,000 reached in October 2025, along with various events in 2025 that impacted investor confidence.

Events such as tariff policies, geopolitical tensions, and market fluctuations may have contributed to the wavering sentiment, as indicated by the Crypto Fear and Greed Index.

Crypto fear and greed index
Source: Alternative

While there are signs of recovery in Q2 2026, various metrics suggest that investor sentiment remains cautious.

Google Explore data and Santiment’s analysis further confirm the drop in social engagement and weak demand for Bitcoin.

Bitcoin's interest over time
Source: Google Trends

BTC on-chain metrics analysis
Source: Santiment

Despite the challenges, there are positive forecasts for Bitcoin’s price in Q2 2026, with potential for a local bottom in the $65K-$70K range.


Final Summary

  • Bitcoin’s social media engagements have declined by over 20% in the past year, reflecting ongoing challenges in investor sentiment.
  • Various factors have contributed to this decline, including market events, geopolitical tensions, and economic uncertainties.

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Bitcoins days Details engagement Hit Lowest Social
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