Real estate is no longer just about transactions — it’s about leveraging artificial intelligence as core infrastructure. As the industry shifts towards faster, more digital-first processes, AI is reshaping how agents operate, market, and compete.
Traditionally, preparing a property for market has been tedious and fragmented. Agents juggle multiple vendors, coordinate timelines, and face delays that impact buyer attention and seller trust. In today’s fast-paced market, where inventory moves quickly, these delays have real consequences.
AI is not a gimmick in this chaos; it’s a strategic response to a broken process. Like in other industries, AI in real estate is offering agents a new way to work: faster, smarter, and more autonomous. It allows professionals to focus on relationship-building and selling by automating time-consuming tasks.
The impact of delays in a fast-paced market
In modern real estate, timing is crucial. Early exposure to listings can lead to competitive bidding and faster sales. Late listings risk becoming stale before attracting attention.
Despite this, the pre-listing process for most agents is inefficient and time-consuming. Coordinating with stagers, photographers, and creating marketing materials introduces friction.
“Preparing a home for sale involves more than people realize,” says Ryan Serhant, founder of SERHANT. “From repairs to staging, it can take weeks to get a property market-ready.”
These delays are not just inconvenient; they are a strategic vulnerability. Agents without modern tools risk falling behind in a market that demands speed and efficiency.
AI as the solution for agents
AI offers more than automation; it provides orchestration. Instead of managing a patchwork of vendors, agents can rely on AI systems to streamline the listing preparation process. This results in a faster, more consistent workflow.
AI-generated content, such as virtual staging and listing videos, enables agents to create high-quality campaigns quickly. This frees up time to focus on pricing strategy, negotiation, and client consultation.
In essence, AI is not replacing agents; it is removing distractions to enhance their core competencies.
Collov AI: Transforming the pre-listing process
One company leading this transformation is Collov AI, a Silicon Valley startup focused on streamlining the pre-listing process. Their virtual staging platform allows agents to create realistic images quickly, eliminating the need for physical staging or professional photoshoots.
Their newest feature, AI Virtual Tour, transforms static photos into dynamic video tours within minutes, simplifying content creation for listings and marketing.
Upcoming features will include generative tools for listing descriptions, social media content, and agent handbooks — consolidating tasks into a single platform for instant access.
Results: Faster listings, smarter sales
Early adopters of Collov AI have reported an 80% reduction in listing preparation time, leading to stronger offers and higher close rates.
“We’ve used Collov AI on multiple listings and buyer consultations,” says Payton Stiewe from Engel & Völkers. “It’s fast, cost-effective, and a strategic move in this market.”
The future of real estate
AI adoption is not a trend; it’s a necessity for survival in real estate. Agents equipped with intelligent tools will have a competitive edge in a market that demands efficiency and professionalism.
Leading brokerages, including Compass, Keller Williams, and RE/MAX, are already embracing Collov AI as part of their listing strategy. This shift is not just about technology; it’s a professional evolution towards combining human expertise with AI efficiency.