Ferrari is taking a stand against President Trump’s auto tariffs with a new commercial policy. In a press release issued late Wednesday/early Thursday, the automaker announced that it would update its commercial policy in response to the introduction of import tariffs on EU cars into the USA.
The company stated that it will keep commercial terms unchanged for orders of certain models imported before April 2, 2025, as well as for orders of the Ferrari 296, SF90, and Roma families regardless of import date. However, for remaining models, new import conditions will result in pricing increases of up to 10% in coordination with Ferrari’s dealer network.
Prices will remain steady for vehicles imported before April 2, but after that, pricing for select models will remain unchanged while others, including the Purosangue SUV, 12Cilindiri, and limited-edition F80, will see price hikes of up to 10%. This means an additional $43,000 on the $430,000 Purosangue and over $350,000 added to the $3.5 million F80, according to CNBC.
Concerns over tariffs impacted markets on Wednesday, with the S&P 500 closing down 1.1% after a three-day win streak. Tariffs are a major focus for investors, with the potential for lasting impacts still uncertain.
President Trump signed an order imposing a 25% tariff on all auto imports, with reciprocal tariffs set to take effect on April 2. The EU is reportedly preparing countermeasures, with France suggesting the use of anti-coercion measures to respond to Trump’s trade war.
In response, Trump stated that reciprocal levies will be lower than expected, aiming for a more lenient approach with all countries. The ongoing trade tensions continue to create uncertainty in the industry and markets globally.
For more insights on how tariffs could impact the industry and markets, premium subscribers can access our detailed analysis from earlier today.
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