In October, Nissan reported a fifth consecutive month of declining global production, with decreases in most manufacturing hubs except for Mexico. Despite this, sales in Nissan’s key market, the United States, saw growth for the first time in three months.
Nissan recently announced plans to cut costs by eliminating 9,000 jobs and reducing manufacturing capacity by 20% worldwide. This decision came after facing sales declines in China and the U.S., leading to a restructuring effort for the third-largest Japanese automaker behind Toyota and Honda.
The company’s global output for October dropped by 6% compared to the same period last year, totaling 290,848 vehicles. Production in the U.S. and China fell by 15%, while output in Britain and Japan also saw significant declines.
A positive development was seen in Mexico, where production increased by 12% to 70,382 vehicles. However, this growth may be impacted by potential tariffs, as U.S. President-elect Donald Trump announced plans to impose a 25% tariff on imports from Mexico and Canada.
Nissan’s sales in the U.S. surged by 13% in October, driven by the compact sedan Sentra. While sales also rose in Mexico and Canada, they declined significantly in China and Europe, resulting in a 3% global drop.
On the other hand, Toyota experienced a 1.4% increase in global sales in October, marking the first rise in five months. However, its global production continued to decrease due to various factors, including a production halt in the U.S.
