Realtor.com introduced its new map-based search experience featuring color-coded map layers to assist homebuyers in finding their next home based on preferred home features and market trends.
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Realtor.com has enhanced its map-based home search function with dynamic map layers, allowing buyers to visualize key market data in their desired neighborhoods. The 11 map layers include information on home estimates, lot size, home size, market hotness, sold vs. list prices, average days on market, and neighborhood boundaries.
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Mausam Bhatt | Credit: LinkedIn
Realtor.com’s Chief Product and Technology Officer Mausam Bhatt expressed excitement about the impact dynamic map layers will have on the home search process, making it more efficient and visually engaging for buyers.
These dynamic map layers are accessible on both desktop and mobile devices, allowing buyers to easily switch between a list view and a map view to explore different data visualization options. The color-coded layers adjust as users zoom in or out on specific neighborhoods, providing a comprehensive view of listings and market trends.
“The interactive nature of these maps simplifies the decision-making process for buyers, allowing them to confidently select their future home,” Bhatt explained.
Realtor.com’s old map search vs dynamic map layers | Credit: Realtor.com
Bhatt highlighted the time-saving benefits of dynamic map layers, emphasizing the ease with which buyers can access crucial information about properties in their desired locations.
“The innovation of dynamic map layers streamlines the home search process, providing buyers with instant answers to their most important questions,” he said.
Looking ahead, Bhatt mentioned plans to enhance the map’s capabilities by introducing features related to climate risk and predictive market trends to further empower buyers in making informed decisions.
Artificial intelligence will play a significant role in the evolution of dynamic map layers, enabling personalized experiences tailored to each visitor on Realtor.com’s platforms.
“AI will be instrumental in customizing the maps experience for users based on their preferences and interactions with the platform,” Bhatt explained. “Our goal is to transform the generic map experience into a personalized, engaging journey for every user.”
In order to create a memorable experience for consumers, we aim to provide a seamless and engaging interaction that leaves a lasting impression. This is the goal we strive for in every aspect of our business.
For any inquiries or further information, please feel free to contact Marian McPherson via email.