Jessi Healey explores the latest changes in social media, including Instagram’s hashtag update, Meta’s removal of fact-checkers, the TikTok ban, and the emergence of platforms like Threads and Bluesky.
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Social media platforms are constantly evolving, and it’s essential for real estate agents to stay informed and adjust their strategies accordingly.
From changes in how hashtags are used to the uncertainty surrounding TikTok, the social media landscape is dynamic. New platforms like Bluesky are making an impact, while established ones like Facebook are implementing updates that affect both users and marketers.
Here’s a brief overview of the current trends in social media and their implications for your business.
Are hashtags still relevant?
In December, Instagram made significant changes to hashtags, leading some to question their usefulness. Should you continue using hashtags? Probably.
The recent Instagram update only impacts how users follow hashtags. While users can no longer follow specific hashtags, they can still search for and view content using hashtags. Therefore, hashtags are still valuable for increasing visibility and engagement.
If you’ve been overly focused on developing a complex hashtag strategy, you can simplify by using a few relevant hashtags consistently. Focus on quality over quantity to maximize results.
What’s the latest on the TikTok ban?
The TikTok ban is scheduled to take effect on Jan. 19, 2025, pending Supreme Court review. While arguments are being heard, marketers should diversify their platforms and encourage TikTok followers to connect on other channels like websites and email lists. This situation presents an opportunity to strengthen direct connections with your audience.
It’s also important to consider the potential impact on other apps owned by Bytedance, TikTok’s parent company, such as Lemon8 and CapCut.
Facebook’s fact-checking changes
Meta’s decision to eliminate fact-checkers on its platforms, including Facebook and Instagram, has sparked debate. With the introduction of Community Notes, Meta aims to address bias concerns. The impact of this shift on user trust and platform traffic remains to be seen, and marketers should stay informed of potential changes in user behavior.
Embracing Bluesky
Bluesky, a rising social media platform, is gaining traction, particularly among former Twitter users. As the platform evolves, it presents new opportunities for engagement and visibility. Keeping an eye on Bluesky could lead to future marketing possibilities.
Threads’ growth in user base
Threads, Meta’s platform similar to X, has reached 300 million users and continues to expand. This growth signals the platform’s stability and relevance in the social media landscape. Consider integrating Threads into your social media strategy if your target audience is active on this platform.
Key takeaways for real estate agents:
- Maintain a strategic approach to hashtags for visibility
- Direct followers to alternative channels for continued engagement
- Stay informed about Meta’s Community Notes and their implications
- Explore Bluesky for potential marketing opportunities
- Consider incorporating Threads into your social media strategy based on user demographics
Embrace social media changes by focusing on audience engagement, adapting to platform updates, and maintaining direct communication with followers through owned channels like email. A diversified strategy will ensure your marketing effectiveness amid evolving trends.
Jessi Healey is a freelance writer and social media manager specializing in real estate.
You can connect with her on Instagram, LinkedIn, Threads, or Bluesky.